Double Eleven refers to the large-scale promotional activities on November 11 each year. It originated from the "Taobao Mall Promotion Day" held on November 11, 2009 by the shopping website of China's Alibaba. It has now evolved into an annual shopping for the entire industry Activities and consumption phenomena that affect the global retail industry. Alibaba CEO Zhang Yong, the initiator of "Double Eleven", called Double Eleven the "Olympic in the business world". On November 11, 2012, online shopping sales surpassed Cyber Monday in the United States, becoming the world's largest Internet shopping festival.
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